Ottawa Senators NHL Hockey

The Ottawa Senators are a professional ice hockey team based in Ottawa, Ontario, Canada. They are members of the Northeast Division of the Eastern Conference of the National Hockey League (NHL). The Senators play their home games at the 19,153 seat Scotia bank Place which they opened in 1996.
Founded and established by Ottawa real estate developer Bruce Firestone, the team is the second NHL franchise to use the Ottawa Senators nickname. The original Ottawa Senators, founded in 1883, had a famed history, winning 11 Stanley Cups and playing in the NHL from 1917 until 1934. On December 6, 1990, after a two year public campaign by Firestone, the NHL awarded a new franchise, which began play in the 1992–93 seasons. The team has had two changes of ownership, from Firestone to Rod Bryden in 1993 due to the arena development and its financing, and subsequently to Eugene Melnyk after a 2003 bankruptcy. In 2009, the club was valued by Forbes Magazine at $197 million.
The club played most of four seasons in the 10,000 seat Ottawa Civic Centre and finished last in the league in all four seasons. Since then, the team has had success, qualifying for the Stanley Cup playoffs in twelve of the past thirteen seasons, four division titles, the Presidents' Trophy in 2003 and appeared in the 2007 Stanley Cup Finals. The success has been reflected in attendance. The club has averaged over 18,000 fans per game since 2005–06, peaking at 19,821 in 2007–08.
Ottawa had been home to the original Senators, a founding NHL franchise and eleven-time Stanley Cup champions. After the NHL expanded to the United States in the late 1920s, the original Senators were not able to make enough money in Ottawa (the smallest NHL city) to offset the increased costs. The club started selling players for cash to survive, but eventually the losses forced the franchise to move to St. Louis in 1934 operating as the Eagles. The team was unsuccessful in St. Louis, and was permanently suspended after just one year.
Fifty-four years later, after the NHL announced its plans to expand by two teams, Ottawa real estate developer Bruce Firestone decided along with colleagues Cyril Leeder and Randy Sexton that Ottawa was now able to support a NHL franchise, and the group proceeded to put a bid together. His firm, Terrace Investments, did not have the liquid assets to finance the expansion fee and the team, but the group conceived a strategy to leverage a land development. In 1989, after finding a suitable site on farmland just west of Ottawa in Kanata on which to construct a new arena, Terrace announced its intention to win a franchise and launched a successful "Bring Back the Senators" campaign to both woo the public and persuade the NHL that the city could support an NHL franchise. Public support was high and the group would secure over 11,000 season ticket pledges. On December 12, 1990, the NHL granted franchises to Firestone's group, as well as a group in Tampa, Florida, to start play in 1992.
Logo Design
The team colors are red, black and white, with added trim of gold. The team's away jersey is mostly white with red and black trim, while the home jersey is red, with white and black trim. The club logo is officially the head of a Roman general, a member of the Senate of the Roman Empire, projecting from a gold circle. The original, unveiled on May 23, 1991, described the general as a "centurion figure, strong and prominent" according to its designer, Tony Milchard.
The current jersey design was unveiled on August 22, 2007, in conjunction with the league-wide adoption of the Rbk EDGE jerseys by Reebok for the 2007–08 seasons. The jersey incorporates the original Senators' 'O' logo as a shoulder patch. At the same time, the team updated its logos, and switched their usage. The primary logo, which is according to team owner Eugene Melnyk, "represents strength and determination" is an update of the old secondary logo. The old primary logo has become the team's secondary logo and only appears on Senators' merchandise.
On November 22, 2008, the Senators unveiled a new third jersey in a game versus the New York Rangers. Marketed with the slogan 'Back in Black' in reference to the black "away" jerseys the team wore during its first several seasons, the jersey is primarily black, while the team's other traditional colors of white and red are also integrated. The Senators' primary "centurion figure" logo moves to the shoulders. The front features the word 'SENS' in white with red and gold trim, as a new primary logo. On January 20, 2011, the Ottawa Sun reported that the Senators organization was studying designs for a new third jersey to commemorate the 20th anniversary of the current franchise. The Senators announced to season ticket holders on March 2, 2011, that the new third jersey will be a 'heritage design' based on the early-era Senators jersey.
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